The Journey
Fundamentals Audit
People are buying your product. We analyse your business fundamentals to see how far down The Road you can get. This often involves a review of your ad accounts, site, and store analytics as well as a review of the competitive landscape. We will identify the largest opportunities and the biggest pitfalls, just lurking there in the data.
Establishing Paid Social Campaigns
We bring our strategy, creative (included), and optimisation to every campaign to give your brand the best chance at success. At this stage we will often invest our time and effort using a fee structure that doesn’t strain your cash flow.
Vertical Growth Paid Social Campaigns
We analyse the opportunity within your core market. We will grow your revenue while maintaining as high of an ROI as possible. There is a lot of customer development in this stage. Refining who/where they are and how to develop your message positioning to find what resonates.
Email/SMS Flows and Campaigns
You spent time, effort, and energy to acquire customers. Let’s capitalise on that and turn them into repeat customers, or even brand evangelists. Pulling in our trusted network of third-party experts we will help create automated and effective flows and click-worthy campaigns to drive a healthy percentage of revenue from email/SMS.
Conversion Rate Optimisation
Getting people to your site is half the battle. The other half is getting them to convert. As you grow, some of the easiest and biggest wins can be found in improving the conversion rate. We will bring in the experience of our trusted third-party network with analytics, design, and persuasion to bear on your site visitors.
Brand Building
At some point you run out of people who will buy your product, and need to tap into the people who will buy your brand. We take what you already have – from logo to packaging – and with our team of trusted third-party experts give it new life and purpose. This is part design, part language, and part business strategy.
Website Re-design
Let’s take everything we know and create a compelling and effective customer experience. If your website isn’t up-to-par, this is often the metamorphosis stage where you emerge as a legitimate direct to consumer (DTC) brand in the eyes of both customers and investors. This is absolutely the biggest lever to pull at this stage. We will pull in our regular third-party collaborators for optimal results.
Organic Social Strategy
You’ve got a legion of fans on social media at this point. But actually, they’re probably just passive followers of your Instagram account. Let’s put them to work as evangelists of your brand. We start with an audit and end with a road map that will turn your socials into one of your most productive assets. If you like, we can train your internal team on how to execute this strategy.
Later Stage Growth
The Facebook algorithm goes after the easiest wins first, your core audience. But to grow beyond that and maintain a profitable ROI, you have to find other audience pockets. These pockets need their own messaging, creative, and ad account structures. We identify these groups and build campaigns just for them to ensure this revenue stream keeps getting harnessed.
Paid/Digital Media Diversification
Meta is a monopoly because it’s the most effective platform. But building an empire on one platform just isn’t smart. Algorithm or product changes can wipe out your business. To reduce risk, while also exploring new opportunities, let’s see how your brand performs on other Social Media Platforms and pull in other possible digital marketing tools. Let’s look at Influencer and Affiliate Marketing. We work with Influencer Agencies who can give expert advice.
In-house Team Workshop
We can run workshops and train your employees.
