The Marketing Mix
There often is confusion about the term Online or Digital Marketing. Essentially, online or digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
We can help you define the right marketing mix for your business and bring in experts to implement strategies in areas we don’t cover.
Social Media and Social Media Advertising
Using social media platforms to engage with customers and promote products – non paid and paid.
Search Engine Marketing/SEM
Using paid advertising on Search Engines – e.g. Google Ads.
E-mail Marketing
Sending e-mails to a list of subscribers.
Influencer Marketing
Collaborating with individuals to promote product or services to their following.
Content Marketing
Creating valuable and relevant content for your site.
Affiliate Marketing
Partner with affiliates who promote product/services against fee.
Search Engine Optimisation/SEO
Optimising Website content to improve visibility in Search engine results.
